Nestle To Perform Research on Body Composition and Muscle Mass
According to a recent company press release, Nestle is launching ”…a major investigation on the synergistic effect of nutrition and exercise to positively impact the quality and quantity of muscle mass, in both young and ageing adults.” The Nestle Research Center in Lausanne, Switzerland will be collaborating with RMIT, McMaster University and the Australian Institute of Sport on the project.
It all sounds quite impressive, so you know there has to be a catch. Here it is:
The results of these studies will be highly relevant for Nestlé to provide functional approaches for consumers that help maintain muscle mass and strength during periods of risk such as weight loss and ageing.
Uh-huh. I can hardly wait to see the products that the parent company of Haagen-Dazs, Dreyers, Laffy Taffy, Stouffers, Hot Pockets, MILO, Toll House and Juicy Juice will come up with to help me hold on to my muscle mass in my declining years. I doubt they’ll be any better than the Power Bars Nestle already hustles.




