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	<title>UltimateFatBurner's "The Blog" &#187; Ad Claims</title>
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	<link>http://blog.ultimatefatburner.com</link>
	<description>Dedicated to topics that fall within the general theme of UltimateFatBurner.com (i.e, exercise, body building, supplements,weight loss, diet, etc), but outside the realm of product reviews. Please review our posting protocols page before contributing.</description>
	<lastBuildDate>Sat, 21 Nov 2009 02:53:45 +0000</lastBuildDate>
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			<item>
		<title>Spanx For Dudes?</title>
		<link>http://blog.ultimatefatburner.com/2009/11/21/spanx-dudes/</link>
		<comments>http://blog.ultimatefatburner.com/2009/11/21/spanx-dudes/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 02:53:45 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Self Image]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[body-shaping undergarments]]></category>
		<category><![CDATA[RipTFusion]]></category>
		<category><![CDATA[Spanx]]></category>
		<category><![CDATA[undershirt]]></category>
<category>body-shaping undergarments</category><category>RipTFusion</category><category>Spanx</category><category>undershirt</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=2945</guid>
		<description><![CDATA[Introducing the RipTFusion, &#8220;the revolutionary torso enhancing undershirt.&#8221;
And no, I don&#8217;t believe in Spanx for wimmin, either.  What&#8217;s the point in pretending to have a better body than you really do? If you need &#8220;body shaping&#8221; undergarments to look good in clothes, then it&#8217;s time to hit the gym.
]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/11/21/spanx-dudes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Men&#8217;s Health on Acai: &#8220;Pulp Fiction&#8221;</title>
		<link>http://blog.ultimatefatburner.com/2009/11/21/mens-health-acai-pulp-fiction/</link>
		<comments>http://blog.ultimatefatburner.com/2009/11/21/mens-health-acai-pulp-fiction/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 02:22:31 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Health Claims]]></category>
		<category><![CDATA[Health and Wellness]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[acai]]></category>
		<category><![CDATA[antioxidants]]></category>
		<category><![CDATA[men's health]]></category>
		<category><![CDATA[ORAC]]></category>
		<category><![CDATA[superfruit]]></category>
<category>acai</category><category>antioxidants</category><category>Men-039s Health</category><category>ORAC</category><category>superfruit</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=2943</guid>
		<description><![CDATA[We haven&#8217;t visited Ye Olde Superfruit controversies in a while, so I thought I&#8217;d link to this recent Men&#8217;s Health article on acai by Bryan Smith.
The upshot, say experts, is that no one fruit or berry, no matter what its ORAC score, fires an antioxidant silver bullet. &#8220;What I tell people is that you need [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/11/21/mens-health-acai-pulp-fiction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Healthy Skeptic on Diet Patch Claims</title>
		<link>http://blog.ultimatefatburner.com/2009/11/15/healthy-skeptic-diet-patch-claims/</link>
		<comments>http://blog.ultimatefatburner.com/2009/11/15/healthy-skeptic-diet-patch-claims/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 04:25:00 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Supplement Ingredients]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[Weight Loss]]></category>
		<category><![CDATA[Chris Woolston]]></category>
		<category><![CDATA[diet patches]]></category>
		<category><![CDATA[los angeles times]]></category>
		<category><![CDATA[the healthy skeptic]]></category>
		<category><![CDATA[transdermal]]></category>
		<category><![CDATA[weight loss supplements]]></category>
<category>Chris Woolston</category><category>diet patches</category><category>Los Angeles Times</category><category>the healthy skeptic</category><category>transdermal</category><category>weight loss</category><category>weight loss supplements</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=2906</guid>
		<description><![CDATA[As noted before, Chris Woolston&#8217;s &#8221;Healthy Skeptic&#8221; column in the LA Times is pretty good.  Here he is on the subject of diet patches&#8230;
Some day, scientists might develop an effective weight-loss patch, says Dr. Howard Eisenson, executive director of the Duke Diet and Fitness Center in Durham, N.C. But, to his mind, that day is probably [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/11/15/healthy-skeptic-diet-patch-claims/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fever Induced Delirium? Or More Silliness From Kellogs?</title>
		<link>http://blog.ultimatefatburner.com/2009/11/05/fever-induced-delirium-silliness-kellogs/</link>
		<comments>http://blog.ultimatefatburner.com/2009/11/05/fever-induced-delirium-silliness-kellogs/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 17:57:46 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Childhood Obesity]]></category>
		<category><![CDATA[Health and Wellness]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[breakfast nutrition]]></category>
		<category><![CDATA[fiber]]></category>
		<category><![CDATA[fruit loops]]></category>
		<category><![CDATA[kellogs]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[Obesity]]></category>
		<category><![CDATA[overeating]]></category>

		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=2849</guid>
		<description><![CDATA[My girlfriend and I were both stricken by the darn flu virus this week. Not surprising then, that we spent a good chunk of time huddled feverishly in blankets, sipping NeoCitran and watching T.V.
At one point during a commercial break, I became alarmed and had to scrabbled feverishly for my thermometer. What I  had just [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/11/05/fever-induced-delirium-silliness-kellogs/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Equal Opportunity Scams</title>
		<link>http://blog.ultimatefatburner.com/2009/10/25/equal-opportunity-scams/</link>
		<comments>http://blog.ultimatefatburner.com/2009/10/25/equal-opportunity-scams/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 03:13:36 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[Weight Loss]]></category>
		<category><![CDATA[autoship program]]></category>
		<category><![CDATA[dirty rotten tricks]]></category>
		<category><![CDATA[free trial scam]]></category>
		<category><![CDATA[negative option marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[supplement companies]]></category>
		<category><![CDATA[supplement marketing]]></category>
		<category><![CDATA[weight loss supplements]]></category>
<category>autoship program</category><category>dirty rotten tricks</category><category>free trial scam</category><category>negative option marketing</category><category>online marketing</category><category>supplement companies</category><category>supplement marketing</category><category>weight loss supplements</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=2786</guid>
		<description><![CDATA[Paul has written extensively about various underhanded tricks that supplement companies use to manipulate the trust of their customers&#8230; in fact, he&#8217;s written an entire booklet about it, called &#8220;Dirty Rotten Tricks&#8221; (if you haven&#8217;t downloaded it yet, you should.  It&#8217;s excellent!).
As noted in the booklet (as well as in this video), one of the most common online scams is [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/10/25/equal-opportunity-scams/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Connecticut AG to Scrutinize &#8220;Smart Choices&#8221; Program</title>
		<link>http://blog.ultimatefatburner.com/2009/10/19/connecticut-ag-to-scrutinize-smart-choices-program/</link>
		<comments>http://blog.ultimatefatburner.com/2009/10/19/connecticut-ag-to-scrutinize-smart-choices-program/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 03:27:58 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Health and Wellness]]></category>
		<category><![CDATA[Laws & Regulations]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[product claims]]></category>
		<category><![CDATA[Richard Blumenthal]]></category>
		<category><![CDATA[Smart Choices]]></category>
<category>nutrition</category><category>product claims</category><category>Richard Blumenthal</category><category>Smart Choices</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=2760</guid>
		<description><![CDATA[Remember this?  Looks like the so-called &#8220;Smart Choices&#8221; labelling system is drawing critics with teeth.
Raising the stakes in the battle over nutritional claims for packaged foods, the Connecticut attorney general said on Wednesday that he was investigating a national labeling campaign that promotes products like Froot Loops and mayonnaise as nutritionally smart choices.
In letters to [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/10/19/connecticut-ag-to-scrutinize-smart-choices-program/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>FTC Publishes Guide on Ad Testimonials/Endorsements</title>
		<link>http://blog.ultimatefatburner.com/2009/10/09/ftc-publishes-guide-on-ad-testimonialsendorsements/</link>
		<comments>http://blog.ultimatefatburner.com/2009/10/09/ftc-publishes-guide-on-ad-testimonialsendorsements/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 04:15:10 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Laws & Regulations]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[deceptive ads]]></category>
		<category><![CDATA[endorsements]]></category>
		<category><![CDATA[FTC]]></category>
<category>advertisements</category><category>deceptive ads</category><category>endorsements</category><category>FTC</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=2712</guid>
		<description><![CDATA[Evidently it&#8217;s &#8220;truth or consequences&#8221;&#8230;
Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/10/09/ftc-publishes-guide-on-ad-testimonialsendorsements/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>If it Sounds Too Good to be True&#8230;</title>
		<link>http://blog.ultimatefatburner.com/2009/09/30/sounds-good-true/</link>
		<comments>http://blog.ultimatefatburner.com/2009/09/30/sounds-good-true/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 21:42:09 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Laws & Regulations]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[Arimatest]]></category>
		<category><![CDATA[aromatase inhibitor]]></category>
		<category><![CDATA[bodybuilding supplement]]></category>
		<category><![CDATA[dietary supplement]]></category>
		<category><![CDATA[MuscleMeds]]></category>
		<category><![CDATA[testosterone]]></category>
<category>Arimatest</category><category>aromatase inhibitor</category><category>bodybuilding supplement</category><category>dietary supplement</category><category>MuscleMeds</category><category>testosterone</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=2681</guid>
		<description><![CDATA[It probably is. 
Although this lawsuit was filed back in May, it just made it across my radar screen&#8230; and it&#8217;s too good an illustration of this principle to pass up.
Claim to boost testosterone meets class-action lawsuit
Posted by Hugo Ottolenghi
The company says that its product will boost testosterone levels by 10,000%. The plaintiffs says the product is [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/09/30/sounds-good-true/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Baloney Detection Kit</title>
		<link>http://blog.ultimatefatburner.com/2009/09/25/baloney-detection-kit/</link>
		<comments>http://blog.ultimatefatburner.com/2009/09/25/baloney-detection-kit/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 03:46:56 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Health Claims]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[Baloney detection kit]]></category>
		<category><![CDATA[health information]]></category>
		<category><![CDATA[Michael Shermer]]></category>
		<category><![CDATA[skeptic]]></category>
		<category><![CDATA[supplements]]></category>
<category>ad claims</category><category>Baloney detection kit</category><category>health information</category><category>Michael Shermer</category><category>skeptic</category><category>supplements</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=2657</guid>
		<description><![CDATA[Paul sent me a link to this YouTube vid from skeptic, author and professor Michael Shermer.  No, it has nothing to do with supps, diet, exercise or health per se&#8230; but it IS relevant to those subjects.  Basically, the vid is about the kinds of questions people need to ask themselves when confronted by claims&#8230; so the mental [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/09/25/baloney-detection-kit/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Does Quercetin Improve Athletic Performance?</title>
		<link>http://blog.ultimatefatburner.com/2009/09/03/quercetin-improve-athletic-performance/</link>
		<comments>http://blog.ultimatefatburner.com/2009/09/03/quercetin-improve-athletic-performance/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 21:04:17 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Supplement Ingredients]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[athletic performance]]></category>
		<category><![CDATA[energy supplement]]></category>
		<category><![CDATA[inflammation]]></category>
		<category><![CDATA[oxidative stress]]></category>
		<category><![CDATA[performance enhancer]]></category>
		<category><![CDATA[quercetin]]></category>
<category>athletic performance</category><category>energy supplement</category><category>inflammation</category><category>oxidative stress</category><category>performance enhancer</category><category>quercetin</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=2583</guid>
		<description><![CDATA[Not too long ago, I received a query on the &#8220;Fat Loss Revealed&#8221; forum about quercetin. 
Article in 9/09 Men&#8217;s Journal suggests &#8220;Quercetin is the best energy supplement ever&#8211;research is now suggesting it works so well, it&#8217;s certain to get banned&#8221;.
Uh-huh.  I was politely skeptical, since - despite certain advertising claims - the existing research on quercetin and exercise [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/09/03/quercetin-improve-athletic-performance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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