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	<title>UltimateFatBurner's "The Blog" &#187; Ad Claims</title>
	<atom:link href="http://blog.ultimatefatburner.com/category/ad-claims/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.ultimatefatburner.com</link>
	<description>Dedicated to topics that fall within the general theme of UltimateFatBurner.com (i.e, exercise, body building, supplements,weight loss, diet, etc), but outside the realm of product reviews. Please review our posting protocols page before contributing.</description>
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		<title>Jillian Michaels Sued for False Advertising</title>
		<link>http://blog.ultimatefatburner.com/2010/02/15/jillian-michaels-sued-for-false-advertising/</link>
		<comments>http://blog.ultimatefatburner.com/2010/02/15/jillian-michaels-sued-for-false-advertising/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 04:24:08 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Supplement Ingredients]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[Weight Loss]]></category>
		<category><![CDATA[calorie control]]></category>
		<category><![CDATA[fat burners]]></category>
		<category><![CDATA[Jillian Michaels]]></category>
		<category><![CDATA[weight loss supplements]]></category>
<category>calorie control</category><category>fat burners</category><category>Jillian Michaels</category><category>weight loss supplements</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=3214</guid>
		<description><![CDATA[Two separate, but similar suits have been filed&#8230;
A report from entertainment and celebrity justice website TMZ.Com details that the &#8220;Biggest Loser&#8221; trainer is facing two lawsuits filed on back-to-back days that are nearly identical, according to the report.
 
Jillian Michaels Sued &#8211; Biggest Loser Trainer Served Twice.
The first lawsuit makes this claim: &#8220;According to documents filed [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2010/02/15/jillian-michaels-sued-for-false-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8220;Truth In Advertising&#8221;</title>
		<link>http://blog.ultimatefatburner.com/2010/02/10/truth-advertising/</link>
		<comments>http://blog.ultimatefatburner.com/2010/02/10/truth-advertising/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 14:03:34 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Dieting]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[Weight Loss]]></category>
		<category><![CDATA[Alli]]></category>
		<category><![CDATA[GlaxoSmithKline]]></category>
		<category><![CDATA[mindless eating]]></category>
<category>Alli</category><category>GlaxoSmithKline</category><category>mindless eating</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=3192</guid>
		<description><![CDATA[In a way&#8230; From GlaxoSmithKline&#8217;s site for Alli:
break a bad pattern of eating
alli helps you change your approach to food by teaching you to recognize emotional eating and dismantle your external hunger triggers.  With the alli plan, you&#8217;ll learn how to control your cravings and still enjoy the foods you love. You&#8217;ll establish a healthier approach [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2010/02/10/truth-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>If It Sounds Too Good To Be True&#8230;</title>
		<link>http://blog.ultimatefatburner.com/2010/02/02/if-it-sounds-too-good-to-be-true/</link>
		<comments>http://blog.ultimatefatburner.com/2010/02/02/if-it-sounds-too-good-to-be-true/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 04:24:49 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Laws & Regulations]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[Weight Loss]]></category>
		<category><![CDATA[diet patch]]></category>
		<category><![CDATA[diet tea]]></category>
		<category><![CDATA[federal trade commission]]></category>
		<category><![CDATA[FTC]]></category>
<category>diet patch</category><category>diet tea</category><category>Federal Trade Commission</category><category>FTC</category><category>weight loss</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=3167</guid>
		<description><![CDATA[You know the rest of the saying, of course.
What amazes me, however, is the number of people who apparently DON&#8217;T know it.  &#8216;Take this recent FTC case, against the marketers of &#8220;Chinese Green Diet Tea&#8221; and the &#8220;Bio-Slim Patch,&#8221; for example.

A federal district court has ordered the marketers of an herbal tea and a diet patch [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2010/02/02/if-it-sounds-too-good-to-be-true/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Are Warning Labels Supposed To Be Funny?</title>
		<link>http://blog.ultimatefatburner.com/2010/01/29/warning-labels-supposed-funny/</link>
		<comments>http://blog.ultimatefatburner.com/2010/01/29/warning-labels-supposed-funny/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 17:06:53 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Supplement Ingredients]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[dietary supplements]]></category>
		<category><![CDATA[lipo 6 back hers]]></category>
		<category><![CDATA[lose weight]]></category>
		<category><![CDATA[nutrex]]></category>
		<category><![CDATA[supplements]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[workout]]></category>

		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=3154</guid>
		<description><![CDATA[I was just over at the GNC web site, browsing through their list of popular new weight loss products when I came across Lipo 6 Black Hers. Since I&#8217;ve already completed a Lipo 6 Black review, I thought I&#8217;d take a quick look at the &#8220;just for women&#8221; version to see if it confirmed what [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2010/01/29/warning-labels-supposed-funny/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Connecting The Dots&#8230;</title>
		<link>http://blog.ultimatefatburner.com/2010/01/27/connecting-dots/</link>
		<comments>http://blog.ultimatefatburner.com/2010/01/27/connecting-dots/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 21:30:53 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[government conspiracy]]></category>
		<category><![CDATA[Kevin Trudeau]]></category>
		<category><![CDATA[natural cures they don't want you to know about]]></category>
		<category><![CDATA[scam]]></category>
		<category><![CDATA[supplements]]></category>
		<category><![CDATA[Weight Loss]]></category>

		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=3140</guid>
		<description><![CDATA[It&#8217;s a good thing I shave my head. Seriously. Because every time I see Kevin Trudeau on television I am seized by a powerful and compelling desire to tear my hair out. Alas, with my locks so closely shorn, all I can do instead is grit my teeth in frustration and plan my next workout [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2010/01/27/connecting-dots/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>College Students Easily Suckered by Spam</title>
		<link>http://blog.ultimatefatburner.com/2010/01/08/college-students-easily-suckered-by-spam/</link>
		<comments>http://blog.ultimatefatburner.com/2010/01/08/college-students-easily-suckered-by-spam/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:30:42 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Obesity]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[Weight Loss]]></category>
		<category><![CDATA[spam e-mail]]></category>
		<category><![CDATA[weight loss products]]></category>
		<category><![CDATA[weight loss supplements]]></category>
<category>spam e-mail</category><category>weight loss products</category><category>weight loss supplements</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=3102</guid>
		<description><![CDATA[And I don&#8217;t mean the pink mystery-meat made famous by Hormel, either.  It&#8217;s the e-mail kind&#8230; for weight loss products, in particular. According to this report on Psych Central:
Have you ever wondered who actually buys anything advertised via spam emails?
It turns out that when it comes to weight loss spam, the answer is simple — young [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2010/01/08/college-students-easily-suckered-by-spam/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Speaking of Exercise Gimmicks&#8230;</title>
		<link>http://blog.ultimatefatburner.com/2009/12/09/speaking-exercise-gimmicks-2/</link>
		<comments>http://blog.ultimatefatburner.com/2009/12/09/speaking-exercise-gimmicks-2/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 05:40:32 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Exercise Gimmicks]]></category>
		<category><![CDATA[Health and Wellness]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[Easy Tone]]></category>
		<category><![CDATA[exercise]]></category>
		<category><![CDATA[glutes]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[NYT]]></category>
		<category><![CDATA[Reebok]]></category>
<category>Easy Tone</category><category>exercise</category><category>glutes</category><category>New York Times</category><category>NYT</category><category>Reebok</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=3015</guid>
		<description><![CDATA[Tara Parker-Pope has an appropriately skeptical post in the NYT about those Reebok &#8220;Easy Tone&#8221; shoes&#8230; here&#8217;s the money quote:
But the claim that the shoes offer muscle toning is backed by a single study involving just five people, not published in a peer-reviewed academic journal. In that study, done at the University of Delaware, five [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/12/09/speaking-exercise-gimmicks-2/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>There is No Such Thing as &#8220;The Journal of Research&#8221;</title>
		<link>http://blog.ultimatefatburner.com/2009/12/08/journal-research/</link>
		<comments>http://blog.ultimatefatburner.com/2009/12/08/journal-research/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 05:34:37 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Exercises]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[Ab exercises]]></category>
		<category><![CDATA[crunchless abs]]></category>
		<category><![CDATA[fitness commercials]]></category>
		<category><![CDATA[fitness products]]></category>
<category>ab exercises</category><category>crunchless abs</category><category>fitness commercials</category><category>fitness products</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=3011</guid>
		<description><![CDATA[I love commercials for fitness products&#8230; they come up with the darndest things, sometimes.  Take this &#8220;Crunchless Abs&#8221; ad, for example&#8230;

Now, the exercises don&#8217;t look half bad, from a noob perspective (there&#8217;s only so much you can accomplish with these types of bodyweight exercises), but the thing that made me guffaw was the &#8220;research&#8221; presented [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/12/08/journal-research/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>FTC Nails Infomercial Scumbags</title>
		<link>http://blog.ultimatefatburner.com/2009/12/04/ftc-nails-infomercial-scumbags/</link>
		<comments>http://blog.ultimatefatburner.com/2009/12/04/ftc-nails-infomercial-scumbags/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 03:28:03 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Health Claims]]></category>
		<category><![CDATA[Health and Wellness]]></category>
		<category><![CDATA[Laws & Regulations]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[Weight Loss]]></category>
		<category><![CDATA[7 Day Miracle Cleanse]]></category>
		<category><![CDATA[cleansing]]></category>
		<category><![CDATA[Detox]]></category>
		<category><![CDATA[federal trade commission]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[infomercials]]></category>
		<category><![CDATA[parasites]]></category>
<category>7 Day Miracle Cleanse</category><category>cleansing</category><category>detox</category><category>Federal Trade Commission</category><category>FTC</category><category>infomercials</category><category>parasites</category><category>weight loss</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=3000</guid>
		<description><![CDATA[This time, it&#8217;s the &#8220;Health Man&#8221; and associates, who were peddling the &#8220;7 Day Miracle Cleanse Program.&#8221;
The marketers of the 7 Day Miracle Cleanse Program, a purported herbal colon-cleansing program, have agreed to settle Federal Trade Commission charges that they falsely claimed that their program would cure cancer and other serious diseases. Among other things, [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/12/04/ftc-nails-infomercial-scumbags/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TIME: How Sugary Cereal Makers Target Kids</title>
		<link>http://blog.ultimatefatburner.com/2009/11/29/time-sugary-cereal-makers-target-kids/</link>
		<comments>http://blog.ultimatefatburner.com/2009/11/29/time-sugary-cereal-makers-target-kids/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 00:42:58 +0000</pubDate>
		<dc:creator>Elissa</dc:creator>
				<category><![CDATA[Ad Claims]]></category>
		<category><![CDATA[Childhood Obesity]]></category>
		<category><![CDATA[Health Claims]]></category>
		<category><![CDATA[Health and Wellness]]></category>
		<category><![CDATA[Obesity]]></category>
		<category><![CDATA[UltimateFatBurner.com]]></category>
		<category><![CDATA[cereal ads]]></category>
		<category><![CDATA[cereal makers]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[Rudd Center]]></category>
		<category><![CDATA[sugary cereal]]></category>
		<category><![CDATA[Time Magazine]]></category>
<category>cereal ads</category><category>cereal makers</category><category>childhood obesity</category><category>nutrition</category><category>obesity</category><category>Rudd Center</category><category>sugary cereal</category><category>TIME magazine</category>
		<guid isPermaLink="false">http://blog.ultimatefatburner.com/?p=2980</guid>
		<description><![CDATA[The Nov. 2 issue of TIME magazine has a great article on the latest report from the Rudd Center for Food Policy and Obesity: &#8220;Sweet Spot: How Sugary Cereal Makers Target Kids.&#8221;
Rudd researchers just finished crunching Nielsen and comScore data — which track television and Internet marketing — to figure out exactly how much cereal [...]]]></description>
		<wfw:commentRss>http://blog.ultimatefatburner.com/2009/11/29/time-sugary-cereal-makers-target-kids/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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