…Diet, that is. 

The New York Times has a commendably skeptical take on the principal cookie-based diets on the market: Dr. Siegal’s Cookie Diet, the Hollywood Cookie Diet, Smart for Life and the Soypal Cookie diet.  Eating cookies on a diet may seem like a luxury, but the reality is pretty stark… these diets typically provide only 800 – 1,000 calories per day!

Critics of cookie diets are not convinced. Weight-loss plans that center around a diet of below 1,000 calories do not, they say, lead to long-lasting weight loss and can result in potassium deficiency, gallstones, heart palpitations, weakened kidney function and dizziness. The cookie diet particularly concerns eating disorder activists, who have long criticized fad diets, such as the grapefruit diet, Master Cleanse and Optifast shakes. “Generally speaking, fad diets misinform the public and fuel a fire of continued curiosity with this dieting mentality, which we know gets us nowhere,” said Dr. Ovidio Bermudez, medical director of Laureate Eating Disorders Program in Tulsa, Okla. “They tend to promise a huge return for very little investment,” he said, adding, “We need to be very aware of that fact that whenever we skew our eating in any direction; the chances are that we’re going to hinder our health and not enhance it.”

…“For weight loss to stick, you have to be able to settle into an eating pattern that you can adhere to over time,” said Suzanne Havala Hobbs, a clinical associate professor at the Gillings School of Global Public Health, at the University of North Carolina, Chapel Hill. “That eating pattern needs to provide you with all the nutrients you need while holding calories in balance with the number you expend.

“Diets with a gimmick,” she added, “aren’t harmful for a short period of time. But they’re not likely to cause a meaningful change in behavior that will enable you to keep your weight at an optimal level.”

While the article probably won’t tell you anything that you didn’t already know (or suspect), it reinforces what those of us in the bodybuilding community have understood for years… there are no shortcuts to getting “lean ‘n mean”.  Gimmick diets can certainly take some weight off in the short-term, but they aren’t a path to either long-term weight maintenance or achieving an optimal body composition.  They aren’t worth the effort or the costs, which – in the case of the various cookie diets – can be considerable.

(h/t Pandagon)

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