That’s the conclusion of a recent survey by Mintel, a global marketing research company.  According to their data:

  • only 25% of respondents think they’re overweight or obese (while Mintel’s own data from a separate report on obesity indicates 65% of respondents fall into this category).
  • 70% think they should exercise more… but evidently don’t (only 37% say they exercise “regularly”, while 48% work out twice/wk or less).
  • 65% say they “try to eat healthier food these days” but 59% say they eat the foods they like “regardless of calories” and 45% feel they often overeat.

The survey respondents clearly indicate that the vast majority (90%) think it’s “very important” or at least “somewhat important” to live a healthy lifestyle, but are evidently not following up.  It’s not as if the messages aren’t getting through, but it seems that they’re not being taken seriously.

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