No credible person doing business online operates under a mask of anonymity. A large part of doing business successfully online involves building a bond of trust with your audience, and that’s not something you can do when you don’t reveal who you are.

In 10 years of doing business online, this is the first time I’ve ever seen a web site like yours that was not run by complete charlatan who has absolutely no credentials to speak of. It’s your business I understand, but you’re making a mistake.

I have lots of different landing pages and subdomains and split test on a regular basis. The infamous “anonymous” page is a subdomain of the above URL.

In Health,

Doug

Initially, I was directed by a forum member to the URL, http://www.thebestwaytoexercise.com, and saw the anonymous pages (as did Paul). Then, two days ago, I visited the same URL and saw different pages that contained your name and biographical information.

If the original site I viewed is alive and well, then the pages are at a different URL now.

I have not changed my opinion or attitude about anonymity: all too often, it’s a dodge that individuals lacking in credibility resort to…someone who’s presumably honest shouldn’t be using techniques employed by those who aren’t. If you are still making use of this gimmick in your marketing, I’d advise you to drop it. If you are already well-known enough to command an audience, “stealth” tactics aren’t needed. Certainly the individuals I mentioned in my previous (and more lengthy) comment do not, yet are all extremely successful.

While I appreciate the kudos, please realize that my “anonymous” site is still alive and well. It hasn’t been redesigned; my name and photo just aren’t posted on that specific campaign. I have found that too many people are so quick to judge and it’s sometimes best for me to stay behind the scenes, so to speak.

But as far as being transparent, I do that as well through other campaigns. I have well over a million people per week watching my fitness videos online and, trust me, I know what it’s like to be a wide-open target. I’ve heard it all… the good, bad, and the ugly (yes, all about me)… but, like it or not, what you see is what you get.

Anyway, thanks for looking out for people. Though we may have different methods, as long as we’re both helping people learn the truths about fitness and nutrition, it’s all good. I appreciate your kind words and wish you the best in all of your endeavors!!

Doug

P.S. Since your focus is so much on fat burning, perhaps your readers might find this free offer of mine interesting:

http://www.BestWayToExercise.com/burnfat

and if they have have a skeleton, how about this one:

http://www.BestWayToExercise.com/osteoporosis