Really, this is something that’s true for ANY “healthy” food product. Since I’ve grown up in the food industry (for lack of a better term), it’s a banal observation…but it’s still one that needs to be made. Many people tend to put companies that make things like Oreos, Velveeta and Pringles into the “bad guy” category, and those who make natural/organic products in the “good guy” category. But all too often, you’re talking about the exact same companies. General Mills makes both all-natural, fruit and nut LARABARs as well as “Frankenberry” and “Trix,” for example. But there’s no incongruity, when you look at it from the perspective of the suits.

Simply put, “Healthy” is just another market niche.

Mind you, some companies strive to do good AND do well – more power to them – but the desire to do good alone is a recipe for business failure.